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Santander City: Smiley Coupon field trial Replication   arrow

Smiley Coupon application aims to provide customized coupons for the citizens and visitors according to their degree of smile : “your smile has a reward” (Tu sonrisa tiene premio)

Enhanced shopping experience in Santander city will be achieved thanks to the participation of a wide range commercial establishments such as restaurants and shops (fashion, souvenirs).

In principle, Smiley Coupon will be running in Santander during two months, from 18th March to 18th May 2016, but this period may be extended depending on the degree of satisfaction of users. The e-kiosk which contains this application is located in the main tourism office of the city (500 visitors per month in the winter period).

This application is a replication of Fujisawa Smiley Coupon field trial in the city of Santander.


Fig 1. Smiley Coupon main screen in Fujisawa (a), in Santander (b)

How it works?

Service is presented as an interactive coupon system integrated within a public display, the e-kiosk (Figure 2a) provided by Santander municipality. This e-kiosk will cover a twofold approach, on the one hand it will allow users to carry out different administrative procedures and, on the other hand, it will present the possibility of getting an offer through the use of the smiley coupon. In this sense, they will be presented an application to the user with several buttons for selecting accordingly. When selected the smiley coupon option, the user is informed about the application: associated project, how to use it, privacy issues, informed consent,… Then, the user shall provide some data (range of age, gender and nationality) and, at this point, she shall accept to launch the application. Then, the camera automatically activates (Fig. 1b) and user can see her image in the screen. The user will have a time slot for trying to get the highest degree of smile (measured in percentage by the application). Once this time expires, the user has two options: take a picture of the screen which includes her face, date and maximum degree of smile (Fig. 1b) and then, check the available offers, or try again, to improve the degree of smile. All the available offers are shown in a map, where the user may check all of them in order to choose the most appropriated to her preferences. Finally, a short survey is included to evaluate the degree of satisfaction of user.

It is important to highlight that due to privacy issues, image will not be recorded, but just shown and processed in real time for getting the maximum degree of smile and the associated discount coupon, storing both values for statistical purposes.Additionally, users data (range of age, gender and nationality) together with survey answers are also stored for statistical purposes.


Fig2. Santander E-kiosk

What’s new?

This application presents an innovative way of fostering the participation and involvement of citizens, offering them discounts in different shops just in exchange of smiling to a screen. This also contributes to improve the sense of humour of the users as well as to interact among them when they see themselves or others smiling to the screen. In addition, the municipality has provided a free application (santandercreaoferta, it was developed during another EU project, called Butler, and now adapted to ClouT project requirements) to commercial and restoration sectors which allows them to generate offers, which will be accessible to citizens and tourists through the use of the Smiley Coupon e-kiosk.


Marco has just arrived to Santander from Italy. This is his first time in Santander, so he decides to go to the tourism office in order to get some interesting information of the city.

  • As he arrives at the office, while waiting, he realizes about a machine placed just within the office at which people is looking and smiling continuously. He decides to get close to the machine and starts interacting with it.
  • In that moment, he is challenged by Aurélie, a French tourist that has just been smiling to the camera getting a maximum degree of smile of 72%. Marco accepts the challenge and start smiling to the camera, moving and trying to get a higher degree of smile.
  • Once timer expires, pop-up shows the degree of smile obtained (only 68%) and the discount coupon associated (in this case 5 % in a shoe shop).

Smiley coupon replication in Santander reportage, on Spanish TV RTVE news, April 2016:

Smiley_Coupon_field_trial_SANTANDER ( from ClouT EU-Japan project on Vimeo.

Expected impact:

On the one hand, contribute to activate the commercial and restoration sectors in the city of Santander, by the use of a free tool to generate offers on their products; and on the other hand, to make the city an attractive and open place for the tourists and citizens visiting the tourism office, where they may get a discount by showing their best smiley.

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